Pepper is the world's largest social shopping community with more than 25 million shoppers sharing deals and tips.
To provide its shoppers with the most relevant and diverse deals, Pepper has focused on continuously improving its product recommendations.
The integration of Recombee's AI-driven product recommendations successfully established a personalized user experience in real-time across multiple platforms (iOS, Android, and web) in different countries. This enhancement resulted in a significant increase in click-outs and user satisfaction, outperforming the existing in-house recommendation engine.
+21% +6% 
SituationObjectives
SolutionPersonalized recommendation section “For you” on the home page.
Smooth shopping experience with infinite scrolling recommendations.
Cross-device recommendations (iOS, Android, website).
A complex and diverse ensemble of incrementally trained recommendation models that help shoppers discover new and relevant offers:
With a fast-changing inventory and user-generated content, Pepper used Recombee's Infinite Scroll to create an endless feed of offers, which is especially important for a mobile application.
As users reach the bottom of the page, new personalized offers are automatically loaded in real-time, eliminating the need to click through to different pages or even churn from the app.
As a marketplace promoting 3rd party products, Pepper is heavily focused on providing its users with relevant offers via a personalized home page section tailored to their individual preferences based on what the user purchased or clicked on previously.
In this scenario, a combination of collaborative filtering models with popularity-based models and contextual bandit models is used to show the users the hottest and most relevant offers every time they open the app or visit the website.
“It is a real pleasure collaborating with Recombee. Their problem-solving skills have proven invaluable, helping us overcome various business challenges while allowing us to consistently increase our click-outs and deliver a better user experience. Thanks to their solution we've seen our click-outs increase by up to 21%. They have become a trusted partner I can highly recommend.“
Pepper is the world's largest social commerce site with the largest shopping community of over 25 million shoppers per month, 500 million page views and 12,000 purchase decisions per minute.
The company operates in 10 countries across the Americas and Europe. It consists of several market leading platforms including Hotukdeals in the UK, Dealabs in France, Mydealz in Germany, Promodescuentos in Mexico and others.
By empowering its buyers to post, vote and engage, Pepper is transforming shopping into an interactive experience and shaping the future of online marketplaces.
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